Turismo Mismo is an advocacy campaign on sustainable tourism.

Lead advocate is a former airline VP for marketing & sales whose first job was with the Philippine Convention and Visitors Corporation (PCVC) – the marketing arm of the Department of Tourism where he was fortunate to have Daniel G. Corpuz and Raul Teehankee as mentors. Served DOT Secretaries Jose Antonio Gonzales, Peter Garrucho, and Narzalina Lim as PR officer; and,  Joseph Ace Durano and Alberto A. Lim as consultant. A Business Research and Innovation GM of Triple-V Group; Business Development Manager of Racks and Megaworld. A photojournalist, newspaper columnist, travel editor, and avid fan of Philippine tourism. Online administrator of the “Friends of Philippine Tourism” Facebook page and prime advocate of “nature + nurture” campaign on sustainable tourism. Does not cease to be amazed and awed by the unparalleled beauty of the Philippines’ 7,107 islands. Loves and supports the tagline, “Huwag maging dayuhan sa sariling bayan” and the “Tara na, biyahe tayo!” call-to-action.

Websites: http://www.ideasman.org, http://www.ideasmanph.com, http://www.ideasman.ph

Email: paulsison@ideasman.org, pps@ideasmanph.com

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